6 Warning Signs Your Website Needs a Redesign
One of the most unproductive marketing investments is an under-performing website. A good website should be able to deliver results, promote your brand presence, and help prospective customers get information, convert visitors to customers among other benefits.
As a web designer with several years of experience in creating and observing websites, I’ve seen a lot of websites ranging from the ones that attract millions of users daily to the ones that don’t even record a single visit in weeks. Needless to say, all websites perform differently based on so many factors.
Because the goal of this blog post is to identify signals to look out for in order to know when a website needs a new touch, I’ve highlighted 6 major warning signs that call for an urgent redesign as soon as possible.
It’s clearly simple. Hard-to-navigate websites rarely perform well talk less of retaining users for long. Have you ever tried purchasing a product on an online shopping site but it seems almost impossible to find where the purchase button is? Or maybe you’re willing to sign up for a new account but you can’t find where the Sign-Up or Register Button is?
Clearly, you can’t but express total dissatisfaction with your experience on that site for wasting your time. There’s every chance that you won’t think about going to that website again.
Now, let’s say you’re the owner of the website where people find most difficult to navigate i.e. get to where they desire from where they are, then you can be sure to lose even more prospects every single day.
The problem isn’t that you don’t offer a superb service or sell amazing products or even have great content, it’s just that you’ve got a messed up user experience in place and until that is fixed; you can’t land a new customer via your website.
Other examples of a hard-to-navigate website are awkwardly placed Menu bars, overlapping content, broken links, unclickable CTA buttons among others.
Trying to manage such a website is only trying to send prospective customers away from doing business with you. Don’t manage it, change it!
2. Website Doesn’t Reflect Your Brand
As much as your brand image, perception and goals take a new form every once in a while, refusing to change the look and feel of your website to adapt to such change can lead to a brand disconnect.
You can easily piss site visitors off when what they’re seeing isn’t telling much about what you stand for or what you’re offering.
It’s not hard to notice a website that’s completely looking rogue from its brand. They look something else while they say something really different. There’s no relationship that users or visitors can match up with.
This, in turn, can make them exit your website with the feeling that your business isn’t the serious type and they can’t trust it- thanks to your website. However, with the help of a website redesign, you can get your site back on track to match up with your brand.
3. Keeping Stale Content & No Updates
A new website promises great things. There are good contents; pictures, texts, and even videos. Then they stay there for a while and a little longer without being changed. This isn’t good for your SEO or Google ranking.
Stale content on your website only tells users that your business isn’t adding new things to the shelves. It’s also telling Google and other search engines that you’re not ready to improve your search ranking.
Always make it a habit to add fresh content every once in a while; change the homepage pictures, add more blog posts, add more features, make your site look and feel alive. If you’re run a big business, you could get a content creator to handle just that for you or you could dedicate time to do it yourself if you’re running a solo business. You could even go for a total website redesign!
4. High Bounce Rate
Users are always impatient when it comes to searching for a product or a piece of information and you only have 4 seconds to impress them. That sounds unfair, right?
Well, before a user finds your website, it’s very likely they’ve been to other websites too and have left hoping to see or get what they’re looking for. When they don’t see this, they exit your site under a single breathe, without engaging with anything at all.
Bounce rate is basically users leaving your site without engaging with your content. Some reasons why your site probably has a high bounce rate are highlighted below;
- Your site loads slowly (remember you’ve got 4 seconds starting when they load your site)
- Content Title Mismatch (when your title doesn’t reflect the body of content)
- 404 errors (they are the worst and they sometimes happen when there’s a broken link on your site)
- Bad site design (most times, due to bad UX design)
- Overlapping content (when some content overlaps others)
A good way to reduce bounce rate is to use analytical tools such as Google Analytics to check the reasons why users exit your site.
5. Your Site Isn’t Mobile Friendly or Responsive
Google befriend sites that adhere strictly to instructions and guidelines, especially ones that understand what users want and can adapt easily to the ever-changing technology that govern websites display.
According to HostingFacts.com, 63.4% of users will be accessing the internet with their mobile phones in 2019. What this means is that quite a lot of users would be accessing your site from their smartphones.
If your site isn’t mobile-friendly or can adapt to the mobile screen of your users, then you need to go back to the design board.
Tip: Google now penalizes sites that aren’t mobile-friendly. This means that they won’t get to rank properly, their visibility would drop drastically, and they’ll probably get fewer site visitors by the day.
6. Your SEO is low or non-existent
If your website is not ranking well on Google or other search engines and people are having a hard time finding it, that is a serious sign that you need to redesign it right away.
Your website has the potential to be one of the best marketing tools, but if it isn’t kept current, you are wasting a great resource. Search engine algorithms change and evolve and an old-dated website could be breaking new rules and hurting your SEO.
Also, Google looks for websites with current information. One of the best ways to do that is with blogs. But if your site has been static for months or even years, it’s time for some fresh content.
If any of the above statements remind you of your website, we do recommend you talk to a professional who can guide you through the process of getting your website redesigned that becomes a productive marketing tool for your business. We would be happy to help out, and if you want to discuss the options out there, we would love to talk.