3 SEO Moves To Increase Your Ranking on Google
The online market is highly saturated with a whole lot of marketers trying to get ranking on Google and other major search engines. Needless to say, it gets tougher by the day trying to get your website in front of millions of users using search engines to search for products/services.
Whether you’re a 7-digit or a 4-digit business, it’s very imperative for people to find your business through search engines. An average customer believes there’s a business out there that offers what he or she needs and is willing to search it out. You trust, the first thing would be to punch some KEYWORDS into Google or other search engines. With the solid structure of the search engine algorithm in place especially Google, the user is likely to find what he or she is looking for on the first page. Almost 80% of users quit their search when they don’t find what they’re looking for on the first page. Very few users barely move to the second page.
What does this mean for you?
It means, there’s a chance for your business to attract prospective customers IF YOU SPEND SOME TIME INVESTING IN YOUR SITE’S SEO.
I get it; it’s not easy appearing on the first page among several highly placed competitors who probably started doing serious SEO before you ever thought of starting out. But on the other hand, it’s not impossible. I’ve highlighted 3 solid SEO tactics you can apply to massively boost your site SEO and appear on the first page — but it takes your commitment and of course time to start seeing results.
Move 1. Your Brand Queries
SEO is very broad and has diverse techniques such as keyword structuring, backlinks, Meta tags, etc, some of which have been flooded with trials upon trials. But there are quite very few techniques many marketers and business owners are not leveraging just yet, among which is — Brand Query.
Here’s how it works. As much as people want to rank for several competitive keywords, short or long, nothing works more effectively such as a branded keyword. Meaning, instead of focusing all your energy on trying to rank for ‘sunglasses’, a brand query would be something like ‘Playhouse sunglasses’. The effect is that you’ve branded the keyword by adding the name of your brand to that specific term. With this, you’re giving more information about what you sell to search engines and have a high chance of getting your brand discovered easily.
Internet marketing expert Neil Patel once explained the importance of using brand queries, “The goal is to keep growing your brand, because the bigger you grow your brand, the better of you’re going to be and in the long run the higher your rankings are going to get.”
Now, you must understand that getting results from SEO takes time, sometimes, it’s short and other times, you might have to wait a little bit longer, but SEO always works.
Optimize the use of brand queries when creating new content on your website and across other content sharing platforms too. What you need to avoid is the unnecessary usage and repetition of brand queries unless you want to get queried by Google. Do this and you’re on your way to the top.
Move 2: Focus On Creating a Better User Experience
Google has made it very clear to web owners about the importance of creating value for users. Talk about the average session on-site, user retention; these metrics tell Google how valuable your site is to users.
So, it’s safe to say that Google looks beyond technicalities such as on-site and off-site SEO to the value you’re creating through content creation, ease of navigation, and whatever helps users coming to your site. This is why I encourage business owners to always ensure they put users first when creating websites and apps for their products.
User experience popularly known as UX is centered around creating things, products, apps, or websites with the user at the center of attention. It is basically considering how the user would navigate from start to finish, where to find necessary information, where to purchase a product, and how to contact support. It should be important to note that you can get too emotionally attached to the look and feel of your website and neglect how the real users might feel and interact with it.
A recommended way to get users to feedback on your site is to create small user groups that will navigate through with different objectives. The overall goal is to see how easy it is for them to achieve their objectives on the site. This would really impact your SEO ranking and score if the feedback is implemented into your design.
You might ask; “What If I had already launched my site?
Would I still need to use a focus group to evaluate my site?
Would I need to start my site design all over again?”
I know for a fact that the reason you clicked to read this blog is that you’re interested in increasing your ranking on Google. Well, in order to achieve that, you must be willing to put in the work. The greatest way to really know how your website performs is when you hand it over to users and hope for feedback. Of course, not all feedback would be considered but the ones that keep occurring, the ones that have the most impact on user experience are what you should give priority to.
If changing your entire website appearance would be the key, don’t hesitate. This would increase your conversion rate by a good X% as well as improving your site ranking all the way.
Move 3: Adaptability
Yes, you heard it! Adaptability is important in staying relevant to search engines. SEO is constantly evolving, thanks to Google, and it’s quite important to keep the pace.
With the intrusion of voice search, mobile indexing, video optimization, and other trends that won’t let us breathe, I can’t begin to overemphasize how important it is to be flexible and adaptive to keep up.
It is important to know how to optimize for all of these trends if you really want a better ranking on Google. For example, voice search is an improvement on text search, only this time; users can now express themselves fully with their voice.
Remember when you’re trying to search for something but you really don’t know how to construct your search? With voice search, you could just say it the way you know it and wholla! there goes the result.
So it is important to understand how users are using this new search technology to improve their search experience as well as modifying your keywords both short and long-tail to be more human-centric if you ever want to come out the first page on a voice search.
The bottom line is Google’s algorithm keeps changing and they keep rolling out lots of innovations that are more user-focused than marketer-friendly. So, one can conclude that (Google) takes marketing policies, rules, regulations, and conditions very seriously when it comes to marketing to users especially through search engines.
Nonetheless, all marketers continue to thrive to ensure they meet up to the requirements so they can enjoy the benefits attached to doing SEO — organic growth.
These 3 moves demand work but they are worth every second you put into them. Not only will they boost your ranking on Google, but they can also land you more customers which translates to more profits for you. It’s a win-win for everyone!